Cross-Platform Discrepancy Analysis

Stop Guessing Why Your Platforms Report Different Numbers

Meta claims your campaigns generated €50k. Your Shopify dashboard says €30k. When platforms report wildly different numbers, you can’t accurately calculate CAC or ROAS.

Perfect 1:1 alignment is technically impossible, but you deserve answers on exactly where and why your data is dropping off.

How We Work: The Diagnostic Process

• The kickoff: We define the specific discrepancy you are trying to solve (e.g., Meta vs. Shopify, or Google Ads vs. GA4) and map your expected data pipeline.
• The Technical Investigation: We dig deep into raw log files, network requests, and platform configurations to find the exact point of data leakage.
• The Resolution Handoff: We present our findings to your team, explaining the technical “why” behind the gap and exactly what needs to change to close it.

What You Get: The Technical Scope

A diagnostic report and action plan, achieved by:

• Deep-dive technical analysis into one specific cross-platform discrepancy.
• A root-cause diagnostic report mapping the point of attribution failure.
• A clear, developer-ready action plan to patch the leak or adjust your reporting models.

Fixed Pricing

Interested? Book Your 15-Minute Setup Call with Caro!

Case Studies

• Analytics data discrepancies in practice
• Finding data discrepancies in our own web analytics

Meet our team

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