Partners in Tech & Data
Our services
What does a Marketing Engineer do?
Over the years, marketing teams have typically been structured around specific channels, with specialists focusing on areas like paid, owned, and earned media, or online, social, and email marketing.
A Marketing Engineer transcends these traditional roles. Combining the skills of a digital analyst and a data engineer to provide all marketers with the data and insights they need to make better decisions.
Check out our main services below!
Server-Side Tagging
We partner with TAGGRS for streamlined, high-performance sGTM setups. Ensuring compliance and complete data accuracy for Meta Ads, Google Ads, Google Analytics and more.
We also engineer custom robust Server-Side Tagging solutions on a scalable cloud environment.
Complete tag manager auditing and optimization
Our Google Tag Manager audits (and other Tag Managers tools) solve implementation flaws, clean up technical weaknesses, and enforce practices. We ensure your tracking is not only technically sound but perfectly aligned with your digital goals.
Contact us for more info.
Compliant analytics architecture
PostHog and Piwik PRO are redefining modern data infrastructure. We design and deploy custom analytics architectures centered on these leading platforms, ensuring your data collection is privacy-first, fast, and entirely free from traditional vendor dependency.
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App tracking
We implement end-to-end tracking for iOS and Android applications, bridging the gap between app user behavior and your marketing ecosystem. We capture critical in-app events, user journeys, and conversion funnels. We build setups for cross-platform attribution, allowing you to accurately measure the ROI of your mobile campaigns while complying to Apple’s App Tracking Transparency (ATT) framework and Google’s privacy standards.
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Cross-platform data discrepancy analysis
When your campaign numbers don’t match your analytics, we roll up our sleeves. We pinpoint the exact technical issues and data leakage causing your discrepancies, providing a clear path to accurate reporting and reliable, data-driven decision-making.
Learn more about our process here
Case studies:
Consent mode and advertising compliance
We implement Google’s Consent Mode and ensure complete Ad and analytics compliance by implementing custom or off-the-shelf cookie banners on your analytics platforms. We ensure data is only collected from consenting visitors, allowing you to gather valuable data points for your Ad platforms while maintaining strict adherence to privacy regulations like GDPR and CCPA.
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Search & Generative engine optimization (SEO & GEO)
Beyond classic Technical SEO audits, we future-proof your site with Generative Engine Optimization (GEO). We ensure search engines (and the new breed of Large Language Models) can understand your content, positioning you for traffic in the new AI landscape.
We are already seeing traffic coming to our site via ChatGPT!
Case studies
Contact our team for more information
Every organization, marketing touchpoint and architecture is different. Therefore, we always tailor our work towards your specific situation. So feel free to reach out and discuss your specific challenges and needs. We’re here to help!
