Our toolkit

Just like you, we use tools every day to perform our tech and data wizardry. We like to talk about the platforms we love, so feel free to a peek in our toolkit!

Data collection

We help our customers to gather data from different sources, using:

• Firebase Analytics - analytics for apps
• Google Analytics 4 - the industry standard
• Piwik PRO Analytics - the privacy-first standard
• PostHog Analytics & Session Replay (we’re a partner too!)
• Screaming Frog SEO Spider - no-nonsense technical SEO analysis
• GTmetrix - our go-to website performance analyzer
• SERPRobot - to track keyword positions in search engines

Orchestration of data collection

Decide when and where your data should be collected, with:

• Google Tag Manager - the industry standard
• Piwik PRO Tag Manager = the privacy-first standard
• PostHog Feature Flags & A/B testing (we’re a partner too!)
• sGTM Pantheon - to enrich and monitor data flowing through the sGTM servers we manage

Data analysis

Tools that help you to turn raw data into insights, through:

• Google BigQuery - analyze big data
• R - statistical data analysis
• And don’t forget good old spreadsheets (Microsoft Excel & Google Sheets)

Data visualization

Turn insights into easy to understand visualizations, on:

• Looker Studio including Looker Studio Pro
• PowerBI - Microsoft’s main DataViz tool

Data activation

Create impact with your insights, by feeding conversion data into:

• Google Ads - search and display advertising
• Meta for Business - social advertising
• Reddit Ads - social advertising
• TikTok Ads - social advertising

Operational excellence

Our personal favorites that optimize efficiency & collaboration:

• Isoflow - easy & quick diagrams
• Google Workspace - Microsoft 365, but better 🙈
• Gmail Automatic Vacation Responder (Apps Script) - schedule & automate Gmail vacation replies
• Kilo Code – open-source AI coding agent for VS Code (code generation, refactoring, task automation)
• Obsidian - used to create our ‘second brain’, and together with Quartz to generate our internal wiki
• Miro - interactive whiteboards
• Image Scrubber - safely share images
• RescueTime - stay on top of your productivity
• Teamleader - project management, invoicing and more…
• Favicon Generator - test & implement favicons across all browsers and operating systems

Other tools

• ☕ the Sage Precision Brewer, because we like great coffee
• 💻 Lenovo ThinkPad - our everyday workhorse
• 📱 Google Pixel - ease of use and data governance in one device!