Stop Wasting Ad Budget on Broken Data

Server-Side Tracking Architecture

When your ad platforms can’t see your conversions, your campaigns cannot perform. We build reliable, privacy-first server-side pipelines so you bypass ad blockers, secure your data, and feed accurate signals to Meta, Google, and more.

How We Work: The Implementation Process

We do not just hand you a piece of software and walk away. We manage the entire end-to-end process so your marketing team doesn’t have to lift a finger:

  • The Kickoff: We start with a comprehensive meeting to discuss your specific needs and explain exactly how the setup works.
  • The Technical Setup: We evaluate which tracking scripts you actually need, secure your server endpoint, and handle all the complicated DNS record communication directly with your technical or IT department.
  • The Delivery Meeting: We host a final handover session to walk your team through the completed infrastructure.
  • The Proof of Uplift: After the setup has been running for a couple of weeks, we perform a discrepancy analysis comparing your old client-side data against your new server-side data to show you the exact uplift in tracked conversions.

What You Get: The Technical Scope

Every setup goes far beyond a baseline installation. Our scope includes:

  • Complete setup of your GA4 client.
  • Direct API routing for Meta Conversions (CAPI) and Google Ads conversions.
  • Creation of a customized conversion matrix tailored to your business.
  • Strict endpoint security to protect your data pipelines.
  • Full onboarding and a developer-ready handover.

Meet our team

Marketing Engineers team

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