Partners in Tech & Data
Stop Wasting Ad Budget on Broken Data
Server-Side Tracking Architecture
When your ad platforms can’t see your conversions, your campaigns cannot perform. We build reliable, privacy-first server-side pipelines so you bypass ad blockers, secure your data, and feed accurate signals to Meta, Google, and more.
How We Work: The Implementation Process
We do not just hand you a piece of software and walk away. We manage the entire end-to-end process so your marketing team doesn’t have to lift a finger:
- The Kickoff: We start with a comprehensive meeting to discuss your specific needs and explain exactly how the setup works.
- The Technical Setup: We evaluate which tracking scripts you actually need, secure your server endpoint, and handle all the complicated DNS record communication directly with your technical or IT department.
- The Delivery Meeting: We host a final handover session to walk your team through the completed infrastructure.
- The Proof of Uplift: After the setup has been running for a couple of weeks, we perform a discrepancy analysis comparing your old client-side data against your new server-side data to show you the exact uplift in tracked conversions.
What You Get: The Technical Scope
Every setup goes far beyond a baseline installation. Our scope includes:
- Complete setup of your GA4 client.
- Direct API routing for Meta Conversions (CAPI) and Google Ads conversions.
- Creation of a customized conversion matrix tailored to your business.
- Strict endpoint security to protect your data pipelines.
- Full onboarding and a developer-ready handover.
Learn more about our implementations here:
Meet our team